When the playoffs approach, each NHL team must prepare commercials and marketing plans for their playoff runs.
Some teams, such as the Panthers, will never have those ads see the light of day. But for teams like the Bruins and Capitals, it's time to enjoy the hard work that was put into these ads months ago.
As they come out, we'll post them here for your enjoyment. Our first entry into the playoff commercial world:
The Boston Bruins